Starcity is an outlet in İstanbul which was being renewed. We applied the design competition for a new logo and brand identity design, as Marketing Toys. These are three of my new logo design and brand identity alternatives.

In this alternative we highlight the central location of the outlet with a new and dynamic touch.

This alternative aimed to change the main icon appearing in minds about the outlet from start to crescent made  from the light of stars. The outlet was symbolized as crescent while the brands inside were symbolized as stars.

This final design contained 5 triangles which were all in different colors and made a star together. Every triangle symbolized a joyful aspect of life.