Direct Mail campaign
AT&T U-verse TV have amazing features. So we played with the benefits of it's products and put the consumer in the middle of the action, giving him total control of the things he wants to watch. I really like these pieces, because I think they capture the essence of the brand and communicates it in a very relevant way, plus it gave us the opportunity to make a complete Direct Mail campaign and not just one piece. Each of the following was send individually during 2 months period.
