elit® partnered with Showtime financial drama, Billions, to gain presence during the season. To celebrate this partnership, elit® released a limited edition gift box. Inspired by the iconic skyline of New York City, the box showcases the product as the most prominent skyscraper. Printing on a clear APET material allowed full exposure of the product from the front and sides, but also utilized light filtering through the knockout areas of the building image printed at the back. This design garnered recognition for a Platinum Award in Packaging given by Hermes Creative Awards 2017.