The Grown Up Chocolate Company
The brief asked for a fun playful packaging design for The Grown Up Chocolate Company’s new product. My concept was to play upon the brands playful, personal character and use language to create a connection with the consumer through the packaging. The inner thoughts someone has when they receive a gift through the post, and whether it is for them or not. Inside the box under each chocolate bar typography is revealed which tempts the consumer to eat the next chocolate bar, with no regrets.
