A rebranding of Chelsea Bagel and Cafe. Located in the creative Chelsea neighborhood of Manhattan, the CBC is nestled among galleries, museums, and art schools. The branding is built around showcasing the bagel as the Chelsea Bagel and Cafe's art form.
The logo takes its cue from art, literally placing the bagel in a frame. This playful motif is carried throughout the identity, from the artwork on the walls to the way the bagels are displayed behind the counter.
