Bluejay is a self promotional wine label by design studio Elu Creative, celebrating our favorite bird, the Blue Jay. This branding concept heralds the Blue Jay as a symbol of nature at this traditional estate winery. Blue Jays are known to be vocal and bold in their behavior, much like the bold notes found in Bluejay’s 2013 Cabernet Sauvignon. The woodland ambiance and small artisan lots play important roles in the brand story. Cream colors with shades of blue, paired with elegant and classic typography make up the branding for this refined wine label.
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