The design of the Fetzer Valley Oaks Zinfandel BIB took inspiration from Baroque wallpaper in order to convey the luxurious and bold taste of our wine. We developed a rich purple color palate and a velvety texture to mimic the dark grapes from our land and the velvety smooth mouth feel.
A custom velvet background was designed by using unique textured images and varnishes. The baroque patterns were embossed and varnished with soft-touch to give this box a real tactile quality.
Printing: Antpac Sweden
Photography: Bruce Shippee