Fetzer Vineyards InHouse Creative was approached to design and produce a premium box wine for Walmart. The concept was simple, design a approachable yet premium box wine for the competitive box wine category.
Our solution was clear from the beginning, simple sophisticated design while over delivering on the printing/production. Uncoated stock, foil and registered emboss all transform Cellar Craft into the marketplace.
Printing: Trojan Litho
Photography: Bruce Shippee