Expressing Nikon’s brand identity as the best engineered cameras, while bringing their packaging up to date and making it more functional was of utmost importance in this redesign. The color pallet and graphics express the stable reliable feeling with bold black,paired with vivid pop colors and fractals that support and express the beauty of the images you can capture with this equipment.
Production:
All 4 color process, and chip board.
Lens and Optics kit, cylindrical packaging,
camera box custom drafted with cylindrical end.
All 4 color process, and chip board.
Lens and Optics kit, cylindrical packaging,
camera box custom drafted with cylindrical end.
