When it came to choosing Lokai for my campaign, I wanted to keep the postcard and poster very nature theme. The whole concept of the bracelets is that you are hitting your lowest part or the highest part of your life. For the billboard, I decided to showcase other colors of the bracelets. Each bracelet having a certain cause that Lokai donates too. Personally I chose to do multiple colors because the purple one represents Alzheimer's Awareness. Recently, my grandfather has past due to Alzheimers, and I really wanted to make him proud by donating to such a great cause.