Liberon is one of Europe’s leading brands for floor preparation, maintenance and finishing products. Liberon has an established craftsman heritage and association with producing premium, high performance floor care products for wood, natural stone, marble and ceramics. Supporting an initiative to increase UK market share and awareness, Liberon UK initiated a comprehensive creative re-design for its packaging across all its product ranges. Key considerations and requirements were to ensure that established brand values were maintained and promoted but that a strong, more contemporary feel was evident to compete in a wider retail environment.

The solution had to provide a strong, recognisable parent identity for the brand whilst providing separation for the product ranges and flexibility/functionality for application across the many products and containers within each range. The creative utilises interacting dynamic curves to form a shield, giving movement and implying strength and confidence. This provides a proportioned familiarity across all ranges/products with common zones for logo's, copy, colour and imagery.