We were honoured to be asked by Le Creuset global to produce the first of an online web series celebrating the brand. The first series focused on spices and the corresponding products and colours that embody and celebrate spice. Together with New Creation Collective we created a series of four videos for Facebook, Instagram and Youtube. An explosion of colour, taste and sound make up each 15 second clip where the viewer is immersed in an epic landscape of mouthwatering food, textures and spices until the magic is captured under the closed lid of a Le Creuset pot and the viewer returns back to reality.
Director: Paul Speirs, New Creation Collective
Producer: Amy Knight Speirs, New Creation Collective
Food stylist: Abigail Donnelly
Creative Director: Mike Ipp
Art Directors: Michelle Baron and Sarah Corder
