Colors: Cream, Brown, Blue, Orange
When I heard the word select, I thought of selection, so I divided the candy bar in half, letting the customer choose what side they want to eat first, white chocolate or the dark chocolate side. I choose brown as the main color since most candy bars are brown, so the customer will recognize it as a chocolate bar rather then a sour gummy. The blue and cream colors looked really good together when I was sampling color combinations. The cream and blue is for the white chocolate side. It makes it seem that the chocolate is smooth and sweet. The colors that matched blue and cream was orange and brown. The orange and brown is for the dark chocolate side. I put a preview on the rapper because some people like to see how the chocolate looks like before they buy it rather then buying a chocolate bar that may not even be a chocolate bar. It gives a reason for the customer to trust the company.