Our project is based off of the Downtown Urban Community Kids. This organization helps homeless children and gives them education. The logo system and website was poorly designed as the color scheme was terrible. The website, as shown is unorganized and fails to provide to give a professional feel to the charity.
The photos sgown above are the sketches. the duck and phoenix skyline gievs the logo a rebus aspect.
This is the original logo and website layout. It is clear that there was not much thought put into the organization of the website. Also, the logo does not explain what the charity does. Instead of giving a professional feel, like its competitors, it is too childish and underdeveloped. Therefore, we rebranded it in different ways, as shown below.
The above contains all of the possible logo systems that we created. It also contains possible logo systems
The above shows the final logo system chosen after critiques from our peers.
This is how the business cards would look like.
If DUCK wishes to make a t-shirt, this is what it would look like
In order to make the signatures more professional, they should use this.
