AM Design Collective

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AM Design Collective is a wellness-driven interior design firm run by Alice Moszczynski. Her focus is to create personal change through thoughtful interior design. Alice had worked for different companies in the past, but was looking to branch out on her own, so I helped to develop a whole brand identity for Alice’s freelancing efforts.

Together, we worked to discover her unique core values that separated her from the competition. We learned that while other companies were focused on high fashion and style sparing no expense, what was unique to Alice was her mission to create personal change (emotional, spiritual, etc.) through thoughtfully designed environments.

Encapsulating this unique mission into specific words, we landed on: Calm, Modern, Flexible, and Transformative. We used these characteristics to direct the design efforts, leading us to create a clean and simple sans serif monogram, which we could infuse natural photography to tie together the ideas of wholistic, natural change.