Blizzard Entertainment - Overwatch Campaigns

•

Blizzard Entertainment is an American video game developer and publisher based in Irvine, California, and is a subsidiary of the American company Activision Blizzard. Overwatch is a team-based multiplayer first-person shooter video game developed and published by Blizzard Entertainment.

It was launched in waves, with strong media strategy in the open beta, where fans had the opportunity to taste the game, pre-launch, where advantages were offered in the game reserve, and launch. The integrated campaign included online media in segmented portals, performance and social networks, interventions in specialized sites, among others. Short films were promoted in the social networks and direct marketing actions have narrowed relationship with influencers and the press.

The Launch Campaign

Backgrounds on specialized sites