'Real Beauty' is ultimately about loving ourselves. To love ourselves, we have to like ourselves first no?
But as it stands, the existing Facebook platform doesn't allow us to ‘like’ ourselves. So we created a Dove Facebook app that enables people to ‘like’ themselves by placing the iconic button on their own existing facebook profile page.
The result? Giving almost 1 billion Facebookers the power to ‘Like’ themselves. Instantly.
Creative Disclaimer: This idea was created for a real brief as an entry for the National Advertising Awards.
Although it was never produced - I believe it'd a simple and clever social activation for the real beauty campaign.
The APP developer we engaged in the ideation process also informed us how easy developing it would be too.
