Rebranding IDA Campaign
International Dark-sky Association is a campaign that wants to raise awareness on light pollution and gather people who want to get the clear sky back. The new logo is inspired by outlines of cityscape that is created
by bright night sky. The rebranding is focused on reminding people about the sky which is why the logo is
utilized with extra space and has a tag line, 'see the sky'. Also through out the project, I wanted to promote through only positive images of night sky.
by bright night sky. The rebranding is focused on reminding people about the sky which is why the logo is
utilized with extra space and has a tag line, 'see the sky'. Also through out the project, I wanted to promote through only positive images of night sky.
Original Logo
New Logo
System Design
Logo Application
Posters on Street Polls for Awareness
Further Suggestions
I suggested to have annual symposium about light pollution and about dark sky called "idea". I made posters for "idea" and a packet that has further information and tickets for the lectures. In addition, I thought it would be great to involve people to poster competitions on dark-sky and publish the work annually not only to raise awareness but also to raise budget to invite professional visitors for the symposiums.
I suggested to have annual symposium about light pollution and about dark sky called "idea". I made posters for "idea" and a packet that has further information and tickets for the lectures. In addition, I thought it would be great to involve people to poster competitions on dark-sky and publish the work annually not only to raise awareness but also to raise budget to invite professional visitors for the symposiums.
