Stuart Fingerhut's profile

NISSAN In-Mall Experience

Hugely successful experience design project for Autoway NISSAN in Florida.

Autoway Nissan wanted to bring their showroom to the people. We designed a showroom experience showcasing the vehicles and featuring large graphic elements to grab visitor's attention and invite them to "kick the tires" in a zero pressure environment.

PROCESS & RESULTS

"The new look is great. I wrote 40 leads last Saturday!"
– On-site Salesperson
This project is currently being used as an automotive activation case study by Westfield for in-mall opportunities.
PRE-EXISTING CONDITION
Overhead and column mounted SEG systems with brand graphics
PROPOSAL
PROPOSAL
REALITY
REALITY
REALITY
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NISSAN In-Mall Experience
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NISSAN In-Mall Experience

In-mall showroom experience for Autoway Nissan at Westfield's Brandon location.

Published: