PROJECT
> Throw the event of the year, for 'influencers' in Mozambique - people who have seen it all and who don't appear at events if they're not intrigued.
> Event idea: throw an auction with one-off lifestyle pieces made in collaboration with some of Africa's hottest and best artists, artisans and designers.
> "Green is the new black" captured the Jameson man and women's frame of mind.
Campaign concept
FRONT Invitation, A3 folded poster format
BACK Invitation, A3 folded poster format
Invitation arrives with a pair of sunnies designed for this Jameson event only, an example of the type of lifestyle-merchandise collaborations
South African visual artist, Ben Nsusha's art applied to one-off sunnies
Mozambique fashion designer, Taibo Bacar's work applied to tablet covers
Senegal contemporary artist, Papa Ibra Tall's work applied to larger lifestyle objects
