OVERVIEW
Starbucks Reserve creates abstract, visual identities linked to the city of each single origin coffee limited edition they sell. The objective of this project was to create a visual identity package for Sydney, Australia, following the brand guidelines of Starbucks Reserve and making it a part of their Single Origin packaging collection.
The Challenge was to create a unique visual identity that would represent the city of Sydney and would also fit within the Starbucks Reserve Single Origin collection.