Mirta Rotondo's profile

GESTALT Principles Typography Book

Project: Type Compositions

The objective of this project was to exclusively use typography in service of a message.
The first goal was to find a specific concept to serve as the overriding backbone of the project. I chose the "Gestalt Principles" and then researched, and selected brief pieces of text based on this concept.

The assignment consisted in creating eight -or more- compositions, one for each quotation, using only type. No photographs or nontypographical illustrations were allowed. The color palette requirement was to include only black and white, plus a maximum of one additional color -if needed.-

I focused on the appropriate font choice, shapes of characters, weight, style, position, alignments, contrast, and scale, to convey the corresponding theme and mood expressed in each piece of text.
GESTALT Principles Typography Book
Published:

GESTALT Principles Typography Book

GESTALT Principles book

Published: