LogoType / Acupuncture Liberte Identity / Paris
Client needed to redesign her logo and somehow show the acupuncture needles in it. After doing some sketches I decided to focus on what acupuncture does to the body, which is relaxation. She was happy with the result. Logo was designed with her suggested gold and turquoise colours.
Drafts
The hardest way to face the challenges of a new project is to try to read the client's mind specially when they live far away from you. The client wanted to somehow use the acupuncture needles in the logo but far away from a design someone else did for her, which she was not happy with it. What I always do is to train my eyes to see good designs so when a project comes up I have lots of ideas and start sketching then computerize them. The amazing thing happened for this project was the client saw a post from all the sketches I did on my social, so we made it a perfect logo the way she wanted.
