A brand new website for the Cincinnati based product design company, with a focus on their succesful mass market product designs and results driven processes. In essence this a showcase but they also wanted the site to be a business tool, which would also be used for recruitment and education.
Leading with large full screen images of completed work for clients such as Motorola, Orange and Procter & Gamble gives the site some visual depth. These images are selected at random and used as the background to the site for the remainder of your visit; the idea being that it gives the impression of a company that is constantly evolving, working, designing and delivering. Deeper investigation into the site, leads to explanations of processes, strategies and ethical commitments.
The site had a lot of content but by using social media examples as a benchmark, we limited the number of pages and made provision for users to scroll up and down the page in single-click actions, meaning we could really simplify the site and allow users to get where they needed to quickly and efficiently.
Leading with large full screen images of completed work for clients such as Motorola, Orange and Procter & Gamble gives the site some visual depth. These images are selected at random and used as the background to the site for the remainder of your visit; the idea being that it gives the impression of a company that is constantly evolving, working, designing and delivering. Deeper investigation into the site, leads to explanations of processes, strategies and ethical commitments.
The site had a lot of content but by using social media examples as a benchmark, we limited the number of pages and made provision for users to scroll up and down the page in single-click actions, meaning we could really simplify the site and allow users to get where they needed to quickly and efficiently.
Design Firm: Limepickle / Client: Kaleidoscope