Shulchan Restaurant Branding

“Shulchan” (“Table”) – a chef restaurant in the heart of Tel-Aviv Rothschild’s Boulevard.
On the logo, the hebrew “chet” character in the word “Shulchan” (table) is also a visual expression of a table. Sometimes the “chet” alone plays the lead role, and sometimes the whole word does.
The logo or the “chet” appears in green, black and/or white on the windows, the business cards, the coasters, on the menu heading, the napkins and the bread lining paper.