The Centre for Communicating Knowledge (CCK) is a research collective within Ryerson that provides creative solutions with various researchers across campus. Their former brand identity was professional, yet uninspired. With the rebrand, I challenged myself to highlight the CCK's focus on creative potential and open the brand's assets to be used in various mediums.

The project spanned three months. Time in which a new brand package was created, in addition to a new design language.

The design language was to allow other members of the CCK to continue to reflect the brand's philosophies without the intrusion of myself. The brand is to be fun, free, and playful.

It's vibrant and exciting and never loses it's touch on the collective's core purpose within the university.