84% Close Rate
Used To Expand Apartment Search Nationally
This 3D direct mailer was sent to apartment owners across the US to introduce this apartment leasing service. Apartment owners are typically over 50, so a magnifying glass was a welcome gift. The text is purposefully so small that recipients needed to use the magnifying glass.
Salespeople called a week after the mailer was sent, and only a few owners would not meet — 84% signed-up for the Apartment Search service. The mailer gave Apartment Search instant credibility in new markets and welcomed the way for phone calls.
The 4pt red text reads:
"When your advertising dollars don't produce signed leases, it directly reduces your bottom line. Fortunately, you have a more effective way of finding the right renters — Apartment Search.
List with Apartment Search you you will receive prospects who are specifically interested in renting your apartments. And you pay for results, and results alone. Plus, there are absolutely no up-front costs or long-term obligations.
In the coming week we will call to arrange a meeting to explain how our service will fill your vacancies and maximize your revenues. Of course, if you want to take a closer look today, we will be happy to receive your call at 202-737-7368."
Used To Expand Apartment Search Nationally
This 3D direct mailer was sent to apartment owners across the US to introduce this apartment leasing service. Apartment owners are typically over 50, so a magnifying glass was a welcome gift. The text is purposefully so small that recipients needed to use the magnifying glass.
Salespeople called a week after the mailer was sent, and only a few owners would not meet — 84% signed-up for the Apartment Search service. The mailer gave Apartment Search instant credibility in new markets and welcomed the way for phone calls.
The 4pt red text reads:
"When your advertising dollars don't produce signed leases, it directly reduces your bottom line. Fortunately, you have a more effective way of finding the right renters — Apartment Search.
List with Apartment Search you you will receive prospects who are specifically interested in renting your apartments. And you pay for results, and results alone. Plus, there are absolutely no up-front costs or long-term obligations.
In the coming week we will call to arrange a meeting to explain how our service will fill your vacancies and maximize your revenues. Of course, if you want to take a closer look today, we will be happy to receive your call at 202-737-7368."
