We were challenged to take on MiiR, a company rising in popularity, and present a business proposal for its expansion. This is collaborative project done by myself, Minju Kim, Jane Ni, and Jihyo Kim.
Part I : Research & Brainstorming
We found that MiiR, a company rising in popularity within the past couple years, had their strengths in their philanthropic actions and beliefs, but had trouble in advertising, brand cohesion, and pushing their potential.
As a group, and for the project, we chose the most distant, but still possible, path. We wanted to challenge ourselves to work with extreme risk and complications. We, therefore, after countless sketches and ideations, chose the idea of a cafe. We highlighted the cafe as the best place for community, advertisement, a wide customer base, and revenue.
Part II : Designing the Café
Part III : Expansion Locations
Part IV: My Own Addition to the Project
I added the idea of exclusive products per location to this project. This would help local charity efforts, while also being a brand extension.
