The aim of the Dr. Oetker 125th Birthday Special Edition range is to encourage the sustainable reuse of the ceramic Dr. Oetker jar, relying on customers to regularly purchase the Dr. Oetker branded refill sachets. The range exhibits tactile screen printing and braille on the jar which assists visually impaired consumers, along with a measuring spoon and cork bung specifically designed with artheritic sufferers in mind. 

Inclusive Packaging specifically for the arthritic and visually impaired. I have chosen to put the Dr. Oetker vanilla essence in an eyedropper system. I have done this so those who suffer from shakes and have low dexterity issues can have exact measurement with ease. I considered pipettes as another solution, however through empathy testing it became evident that it can be hard to get the pipette back into the bottle.

​​​​​​​