L.L.Bean: 100th Anniversary Branding and Website
After 100 years in business, L.L.Bean launched an impressive effort to engage their customers online by asking them to share a favorite “moment” they experienced outdoors. In return, L.L.Bean would donate a dollar to the National Parks Foundation for every moment shared on the microsite we designed for them, up to $1 million. We helped them reach that goal in just a handful of months.
