stride rite black friday & black friday weekend campaign 2015
leveraged across all business channels
I worked with the other lead designer to concept, develop and execute the black friday and black friday weekend campaign in all our retail and outlet stores as well as through ecommerce channels. We needed a distinction between the creative for black friday versus creative that would live through the weekend but still needed the overall feel to be from the same campaign. We worked with the in house photographer and were responsible for art direction of the product photography shots as well as overall campaign itself.
