Grandview Gardens identity project
BRIEF
Grandview Gardens are a tree care and arborist company based in Kent and have been growing rapidly over the last few years. Bourne and Bred were commissioned to craft an extensive new identity to help them stand out as professionals in a very oversaturated market. The look and feel of the identity had to move away from domestic garden maintenance and move towards commercial professional tree care.
Approach
The project started with an extensive competitor analysis to determine how the local and national competitors were portrayed. From this research we gained valuable insights into the industry which led to opportunities to do things slightly differently.
We focussed on a bold, fresh confident identity that took inspiration from the very nature of the business; trees. We crafted a flexible, robust and professional identity that could be used across print and digital formats.
See full project at: www.bourneandbred.co.uk
