I created this full-page advertisement to introduce a new flagship traffic product. For the image, I did heavy photo manipulation to marry a stock photo of a mother and child with an actual street scene that I photographed myself. I cleaned up the street photo significantly, removing construction signs, telephone wires, poles, and roadway stains, as well as adding a bike helmet to the little girl.

Once I had the image, I worked on the copywriting and layout, before creating the print-ready file for production.