Subject : Advertising Design & Art Direction (GDT255)
Project : Expandable Series Advertisement
Title : A Piece of You For A Gift
Print Ads Series 1
Print Ads Series 2
Print Ads Series 3
IDEATION PROCESS
All the 3 Series of print ads, represents the Organ Donation campaign by MAPCU. The campaign titled is a Piece of You For A Gift. This idea generated in order to persuade the audience to be a donor that could be a gift for those in need of continuition life. It is also convey a meaning that while we hoping the best thing to be happen throughout the year for our life, somebody just only hopes that their only wish will come true. To interprated the idea, the image manipulation and photography applied as for the execution that represents the seasonal gift combine with organs.
