Apple Lucky Rooster (Single Project)
A billboard + online Year of the Rooster New Year celebration collaboration with Apple.
Final Horizontal Key Image
Sketch Stage
Linework Stage
Color Tests and Final Coloring
Final Vertical Key Image
Launch Event at Apple Store Canton Road Hong Kong
Application Examples
Client: Apple
Agencies: Amanacliq, Altavia-Group, Mediaartslab, MAL, TBWA
Project Manager: Edie Cheng
Art Director: Mesu Lu
*Special thanks to everyone who has sent me wonderful photos of the rooster billboards!