Apple Lucky Rooster (Single Project)

  • Apple Lucky Rooster (Single Project)
    A billboard + online Year of the Rooster New Year celebration collaboration with Apple.
  • Final Horizontal Key Image
  • Sketch Stage
  • Linework Stage
  • A time lapse video of the digital inking process. 
  • Color Tests and Final Coloring
  • Final Vertical Key Image
  • Launch Event at Apple Store Canton Road Hong Kong
  • Application Examples
  • Client: Apple
    Agencies: Amanacliq, Altavia-Group, Mediaartslab, MAL, TBWA
    Project Manager: Edie Cheng
    Art Director: Mesu Lu 
    *Special thanks to everyone who has sent me wonderful photos of the rooster billboards!