Apple Lucky Rooster (Single Project)
A billboard + online Year of the Rooster New Year celebration collaboration with Apple.
Final Horizontal Key Image
Sketch Stage
Linework Stage
A time lapse video of the digital inking process.
Color Tests and Final Coloring
Final Vertical Key Image
Launch Event at Apple Store Canton Road Hong Kong
Application Examples
Client: Apple
Agencies: Amanacliq, Altavia-Group, Mediaartslab, MAL, TBWA
Project Manager: Edie Cheng
Art Director: Mesu Lu
*Special thanks to everyone who has sent me wonderful photos of the rooster billboards!
