Apple Lucky Rooster

  • Final Horizontal Key Image
  • Process
  • Working at home with my most diligent assistant Dawson.
  • Vertical Key Image Sketch
  • Horizontal Key Image Sketch
  • "Inking" on iPadPro. 
  • A time lapse video of the digital inking process. 
  • Color Test 1
  • Color Test 2
  • Color Test 3 (winner!)
  • Coloring WIP in Photoshop
  • Keep on cranking on the plane. 
  • Final Vertical Key Image
  • Launch Event at Apple Store Canton Road Hong Kong
  • Application Examples
  • Client: Apple
    Agencies: Amanacliq, Altavia-Group, Mediaartslab, MAL, TBWA
    Project Manager: Edie Cheng
    Art Director: Mesu Lu 
    *Special thanks to everyone who has sent me wonderful photos of the rooster billboards!