The whole project wasmarked by the concept of parallelism: on the one hand, the innovation thatsports agents want for their business; and on the other, the integrity that theathletes need to build in order to receive the best opportunities.
Thus, the main goal of the brand was to reveal thatboth sides are "champions", with same expectations. The namingKotinos refers to the roman laurel wreath given to the Olympic winners. As thecompany attended for all kinds of sports, the olympic concept was veryimportant for the brand.
Thus, the main goal of the brand was to reveal thatboth sides are "champions", with same expectations. The namingKotinos refers to the roman laurel wreath given to the Olympic winners. As thecompany attended for all kinds of sports, the olympic concept was veryimportant for the brand.
The concept text of the brand was also developed: "Kotinos isformed by laurel leaves. The company is formed by high-quality athletes. Weform a group of champions. In Kotinos everybody win, athletes crown us in eachvictory."
Each leaf of the laurel wreath carries a silhouette of diferent athelets: gymnastics,outdoor, fights, water and indoor.
Each leaf of the laurel wreath carries a silhouette of diferent athelets: gymnastics,outdoor, fights, water and indoor.
The brand slogan means, in English: "The showcase of winners." It refers to the athletes exposed to the agents, in the company's website.
The structure of the brand architecture with the segments of Kotinos within five sports categories.
