Carlos Pizarro's profile

FairPrice | Expiry Date Bags

Carlos Pizarro
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FairPrice | Expiry Date Bags

We have FairPrice as a client at TBWA Singapore and we decided to create something cool and simple that was also helpful to society in an smart way. We came up with the idea of just printing the expiry dates of each plastic bag to create awareness in Singapore of the amount of years that take for a plastic bag to partially disappear from the planet.
FairPrice plastic bag Advertising expiry date art direction design ecological awareness recycle
FairPrice | Expiry Date Bags
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Carlos Pizarro's profile

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Carlos Pizarro's profile
Madrid, Spain

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user's profile
The Hombres

FairPrice | Expiry Date Bags

We wanted Singaporeans to be aware about the time that takes for a plastic bag to vanish.

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives