ProvidusBank: Corporate communications
In honour of the Future Forward spirit that ProvidusBank embodies, the client tasked Hitchcock Michalski
with developing a coffee table book that could encapsulate the essence of their core values and inspire
people to change the world around them for the better, in their own way. We called it ‘Pioneering
Spirit’. A snapshot of history, profiling people who, despite naysayers and obstacles, chose to not only walk
the road less travelled, but blazed a new path to glory. Not out of a need for fame, selfish ambition, greed
or even success, but because every single fibre in their being was designed to inspire the world with
something new. Deola Sagoe, C & R Eames, Bennet Omalu, Coco Chanel, Chuck Taylor and Theodor
Seuss Geisel, along with 44 others, grace the pages with extraordinary design and enlightening stories.