Company: Yarn Stories
Project: Identity Manual | Identity Design
Role: Class Project
Yarn Stories is a small town fiber arts store in Muncie, Indiana. I redesigned their current identity which featured a bunny illustration. The owner wished to keep with the original concept of a bunny, being a fiber producing animal, but establish a more minimalist and sophisticated approach to the illustration. The identity features a main lockup with the logo mark and signature as well as alternative variations in horizontal and vertical options. The identity is extended onto packaging labels for a ball and hank of yarn, business cards, and labels for the finished items sold at the store front.
Featured on Packaging of the World
Project: Identity Manual | Identity Design
Role: Class Project
Yarn Stories is a small town fiber arts store in Muncie, Indiana. I redesigned their current identity which featured a bunny illustration. The owner wished to keep with the original concept of a bunny, being a fiber producing animal, but establish a more minimalist and sophisticated approach to the illustration. The identity features a main lockup with the logo mark and signature as well as alternative variations in horizontal and vertical options. The identity is extended onto packaging labels for a ball and hank of yarn, business cards, and labels for the finished items sold at the store front.
Featured on Packaging of the World