The No Body Better campaign was created to help men and women gain self love and body confidence. The campaign's hashtags and advertising would be incorporated in place where self confidence could potentially become a problem: the gym, fitting rooms, bathroom, social media, and editorial. The brand isn't meant to be flashy and show overconfidence because body confidence and self love is a more private rather than public matter. With that, T-shirts that could be bought has only the No Body Better campaign logo on its sleeve. This allows people to show their support for the campaign but also keeps their feelings private from those who don't feel the same or know the campaign.