How do you make a spreadsheet exciting?
Add some peanut butter and jelly
Add some peanut butter and jelly
When Capital Finance's Business Analysis team requested a product demonstration video for their Electronic Reporting Solutions product, a product that shaves a lot of time off the back-and-forth financial reporting process that they have with customers we were challenged with finding a way that showed what the product did that could be compelling in a less-than-four-minute video.
The result: A Flash-based video that shows how the product benefits the customer, but in the context of a fictional customer (a peanut butter and jelly manufacturer). We personified the fictional customer with stock imagery, made-up employee communications, and some well-placed comments in the voiceover.
Writing, creative and art direction: Evan Graner
Flash animation and XML captioning: Gareth Lewis-Pitt
Voiceover: Cory Fryling
Watch the entire video.
The result: A Flash-based video that shows how the product benefits the customer, but in the context of a fictional customer (a peanut butter and jelly manufacturer). We personified the fictional customer with stock imagery, made-up employee communications, and some well-placed comments in the voiceover.
Writing, creative and art direction: Evan Graner
Flash animation and XML captioning: Gareth Lewis-Pitt
Voiceover: Cory Fryling
Watch the entire video.
