CYCLING ILLUSTRATED
About the brief
Spoke is a cycling event hosted in various areas of London to celebrate and support the artistic view to cycling. Ranging from Knitwear to tattooed bicycle seats, the event invited any cycling lover.
The event needed a brand that celebrated the enjoyment and creativity of the artists present. The pencil and the spanner worked hand in hand to create a community of cycling enthusiasts. Along with a responsive website designed and built to showcase the events attending artists to sell their wears but also in collaboartion with illustrator Emma Shoard to bring out the artistic nature cycling can have.
