Branding for G.I.V. Global
An identity for the G.I.V – developed as the initial of the Founder, God and his Partner.
God is represented as I (Immanuel) for He is in the middle of the 2 founders.
The logotype was drawn not only to reflect the nature of the business, gold. G.I.V is an
investment company anchor on the value of gold. Thus, the design represent the gold bar.
With 4 'I' anchored at 4 corners of the logo to represent God as the cornerstone.
Client : G.I.V Global
Art director : Dawn Tay / Siow Hansheng
Copywriter : Dawn Tay
Copywriter : Dawn Tay
