This purpose of this project was to create a new identity for the Rusty Drill Vodka Company. This product had an interesting backstory, that made it easy to develop a modern rustic feel to the overall look. I created the combination mark based on morals and strengths of the company.
For scaling purposes, Rusty Drill Vodka must never go larger than the total printed area of 15’ by 49’ on a billboard. If the mark was to go larger you would lose pieces up close. The billboard is great because even standing next to or close to the signage, the viewer can still identify it. The slogan was founded in 1952, when President Truman tried Rusty Drill Vodka for the first time. He claimed it was heaven sent for the rusty crowd.
The following are the three colors used throughout the entire piece.
Our distillery is partly open to the public. We want our consumers to come in and be a part of the work we do. In the front of the distillery we have a 1200 square foot bar open thru 11am to 1pm for taste testing new products. In the evening, we open once a week between 5 pm and 11pm for booked festivities. The bar features dimmed lighting and comfortable seating to allow a feel of coziness to the visitor.
The exterior of the distillery is based on a white chalky lining on the walls. The building is a 45,000-square foot facility with 5 large stills, 18 medium stills, and 24 smaller stills, to ensure a constant work flow. The water wheel helps waste go into a pond that is blocked off from wild life. The pond has 12 filters that are maintained every two days to ensure waste is disposed of properly or used in an economic setting.
Our latest edition to our line of products that will be available to the public on June 25th 2017 for our grand opening of the new distillery in Kentucky; will feature the silver line. This set of bottles will be a collector’s item for those that cherish our vodka. They will be sold above the retail price of the normal line. They feature a clear look with silver lettering, giving the bottles a sleek, refreshing image.
The Rusty Bottle Line is the signature line we feature. The bottles feature a vintage look giving the rustic clean image without being outdated. The bottles come in three ways giving the consumer more options. They feature a cork top for easy access while maintaining seal tight freshness. The embossed features give a more decorative look, so the bottles can be displayed if wanted.
