ST. LOUIS RCGA / BROADCAST
It’s the job of the St. Louis Regional Chamber and Growth Association to pimp the area as great place for companies to call home and an attractive place for those employees to live. But rather than focus on the obvious corporate profiles, this campaign from 2007 takes a look at local business owners who fly a bit under the radar. By telling their own stories, these entrepreneurs are telling the larger story of St. Louis’ inviting business climate and desirable quality of life. Spots were tagged with a web address where people could go to share their own stories about what they’re doing to make St. Louis an interesting place to live and work. One of the spots features chef Gerard Craft, who became nationally recognized as a Food And Wine Best New Chef only a year later in 2008.
