Element Brand Clothing is an environmentally responsible clothing brand that uses only recycled paper, leather, and metal for packaging. The jeans would be hand stitched and the parts and other products would be made in sustainably powered factories. This project was made for a Package Graphics course at RISD and the only stipulation was that it had to utilize E-flute corrugate board. 

I chose to repackage jeans and other clothing products. I based the feeling of my brand on Lucky Brand Jeans' natural and all-american feel (and used their jeans and belt as placeholders inside my packaging). Element Brand is a play on the periodic table of elements. Each element name would be a collection of products that would be styled to look good with any other product in that collection.