Project Type: Student Work

Client: Fictitious

Designer: Natalie White

Theme: Genealogy tree

Software: Adobe Illustrator, InDesign

Without knowing who our predecessors were, we can hardly build up our own identity. We may create it based on the continuation of family traditions or, quite often, making attempts to establish our own way challenging the way of those who were behind us. But by all means we have to know where we come from in social terms. Quite the same is our need to know where we are in the world, geographically and where our roots come from. Locally, in the perspective of one county, state or province, or even quite much internationally, across continents. Especially here, in the New World, such evidence of individual family’s pilgrimages might be a fascinating resource of information about the great interchange of cultures and traditions. Every place on earth has its unique landscape, shade, smell and “taste.” Perhaps our sensitivity is programmed by ‘genius loci’ of all these places that our parents or grandparents once did live in.

Process: 

One of my greatest family traditions is family game night. We always make the best memories when we spend some quality time together and relax and have fun.

I decided my concept for the genealogy tree was going to be based around a board game. Each member of my family is represented by a game piece. The introduction of my family tree is set up to mimic board game directions. Moving from top to bottom, you see my oldest family members listed first and ending with the latest generation, me. 

The chosen typefaces are Futura bold condensed, Futura bold, Avenir black and Avenir bold. I showed hierarchy through different weights, styles, and point sizes. Four colors were used within this piece, using different opacities to create the illusion of a much more diversely colored piece.