Concept Project: All Trails
My Role: Experience Strategy and Interface Design | Duration: Two Weeks | Platform: IOS Application
Challenge: Increase customer accusation and engagement among the growing market of beginning hikers.
Context: According to the U.S. Outdoor Foundation outdoor activities such draw millions of participants into the outdoors in the United States each year. In 2013, about 50 percent of all U.S. Americans had participated in some kind of outdoor activity. Amongst one of the most popular activities is hiking (up 7 million participants since 2006, as of 2015). The economic impact of outdoor activities in the U.S. reaches several billion U.S. dollars each year and is projected to only get larger.
*https://www.statista.com/statistics/191240/participants-in-hiking-in-the-us-since-2006/
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Process
We looked at a total of 81 users ranging in experience from beginner to intermediate that have been hiking in the late 3 months. Using interviews and survey we were able to understand pain points they had experienced during previous hikes.
Solution
-Simplified navigation interface to increase usability compared to traditional tools.
-Redesigned interface to make allow scanning.
-Implementing AR to clearly and quickly direct.
-Redesigned interface to make allow scanning.
-Implementing AR to clearly and quickly direct.
