COOKING WITH KRAFT
S'Wich It Up Sandwich Recipes
Digital Promotion
Assignment: To create weekly promotional elements for the S'Wich It Up sandwich program on cookingwithkraft.com.
Creative Role: Art Direction
Project Overview: CookingWithKraft.com is a microsite that provides families with delicious recipes for every occasion. Additionally, it provides exclusive Kraft Foods promotions to Publix shoppers. S'Wich It Up is just one of its successful promotions that celebrates the array of options one can create by mixing a few ingredients together. Focusing on a different sandwich theme each week, CookingWithKraft.com creates tasty sandwiches for families to share while inspiring mom when using Kraft Foods products. The goal of this project was to evolve the look and free of the existing program by creating a new and fun way to display multiple sandwiches and create taste appeal in a clean and organized way.
S'Wich It Up Landing Page Header
Cooking with Kraft Weekly Email
Cooking with Kraft Grocery Store Take-One
